British accessories brand Radley has added its second celebrity brand
ambassador, naming tennis player and British Number 1, Johanna Konta as the
face of its new Radley Spirit campaign.
Konta, follows in the footsteps of actress Eleanor Tomlinson, who was
named as a Radley brand ambassador last autumn, as the British brand looks
to raise its profile by linking up with celebrity faces.
In addition to fronting the Radley Spirit campaign ahead of Wimbledon,
Konta will also be curating a collection of her favourite pieces from the
spring/summer 2019 collection, the Johanna Konta Edit, will also feature
new product the ‘Johanna Konta Tote’, an athleisure bag made from nylon
fabric with a spacious interior that has been designed for the “perfect
grab and go accessory, whether you’re heading to centre court, the gym or
out for lunch”.
The Edit also includes a number of other new pieces such as the Selby
Street Punch Medium Flapover Crossbody, Arlington Court Medium Zip Top
Backpack, the Haven Street Patchwork Medium Flapover Crossbody and the Alba
Place Camera Small Zip Around Crossbody bags, alongside additional designs
that will be dropping in August and September.
Julia Darlington, chief brand officer at Radley London said in a
statement: “Johanna Konta is a natural fit for both the brand and the
‘Radley Spirit’ campaign, which is inspired by women who live life on their
own terms, with the passion and drive to make things happen – whether
independent, bold, playful, fierce or fun.
“With her undeniable talent, Johanna truly personifies this spirit and
we are delighted to be working with her to bring this platform to life. Not
to mention, as a brand Radley has always been committed to celebrating
London. Wimbledon is one of the capital’s most iconic sporting events and
we can’t wait to see Johanna showcase both her skills and her style on the
Konta added: “I am so excited to be working with Radley London. I have
been a fan of the brand for many years and love the female empowerment
ethos of the ‘Radley Spirit’ campaign. Celebrating women, their
individuality and accomplishments is something I am passionate about. In
fact, last year I spoke at the Oxford Union about women’s rights and equal
pay, especially within sports, so I am delighted that the Radley Spirit
campaign enables me to continue championing women in this way.”
Radley London also added that a percentage of sales from the new Alba
Place Camera Small Zip Around Crossbody Bags will go to Centrepoint, the
UK’s leading youth homelessness charity for which Kenta is a patron,
allowing the brand to give back and empower young people to have a better
Image: courtesy of Radley London
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