France’s capital of fashion, Paris, is set to develop a system of support
for its fashion system. The city’s mayor Anne Hidalgo revealed new plans to
aid Paris’s fashion industry during her five year tenure on Tuesday during
Paris Haute Couture. “Fashion is one of Paris’ best attributes,” said the
mayor during a press breakfast meeting.
“But there was a sort of distance that had appeared between the public and
political institutions and the fashion world. Even if a certain number of
politicians attended fashion shows, it was as if it was their private
occupation, and not something that concerned the nation…The institutions
were not mobilized to be a partner for fashion.” Hidalgo has made it one of
her top priorities to change this relationship, according to WWD.
Earlier this year, in March, Hidalgo announced that the city would be
investing up to in Paris fashion industry. A
large chunk of the amount will go to supporting three fashion, arts and
design schools in the city, Duperré, Ecole Estienne and Boulle. “These
schools are crucial in a city where the fashion industry provides for
60,000 direct and 10,000 indirect jobs,” said Hidalgo at the time.
Mayor Anne Hidalgo reveals plans to support Paris fashion industry
Now Hildago aims to open the City Hall, as well as other institutions in
Paris to the fashion industry to help support Paris Fashion Week, one of
the most important fashion events on the industry’s calendar. “Saying that
Paris is the capital of fashion is not enough. Today, public authorities
have a role not just in making the rules and ensuring they are respected,
our role is also to accompany movements in society, economic movements,
social movements, professionals, especially in a city like Paris,” she
One of the main ways Hidalgo plans on supporting fashion in the city will
shine across the city during Paris Fashion Week. The Eiffel Tower will be
lit up with the new slogan ‘La Mode aime Paris,’ or ‘Paris love Fashion’ in
neon letters. Then, during the second to last day of the Fashion Week on
October 6, 2015, Hildago will host a special evening meeting between
designers, buyers and press in the salons at the City Hall.
The mayor also revealed plans to launch a new advertisement campaign, which
will feature a poster displayed throughout the city, as well as
in stores and restaurants to help involve and mobilize the public in the
event even more. Additional initiatives, including placing large outdoor
screens for the public to watch catwalk shows, similar to those placed
around the city during are currently under option.
“I want the whole city to vibrate to the rhythm of Paris Fashion Week,”
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