Mariah Carey, the best-selling female artist of all time, has signed a multimillion-pound deal to be the face of glam Italian brand Pinko. “Mariah is so excited. She’s such a girly girl and loves Pinko clothes. She can’t wait to get started with the fashion shoots. It’s something she has always wanted to do,” a source was quoted by the Mirror, as saying.
It’s believed that Mariah’s deal will rival the estimated GBP 7million Madonna received when she signed for Versace. Pinko will unveil its new campaign with an event in London this evening. The pop star will host the evening with guests such as Naomi Campbell. The advertising campaign was created by photographer Michelangelo di Battista and art director Giovanni Bianco.
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